Feasibility study for adidas clothing stores
This feasibility study for the clothing shop, that is Adidas stores, was conducted over a period of 3 months, from June to September, 2010.
The business would operate as a sport brand and located in the most famous business circle, Victoria square, as research and surveys conducted during the feasibility research period indicate that the sport brand and the site would be the most profitable way.
The goals of the clothing shop are varied, including satisfying the consumers need, making a profit and consolidate the status of Adidas. And the main mission of the clothing shop is to provide a place and service for local consumers to get high quality sport clothing and make their life more convenient.
The feasibility research report contains the 4P analysis, that is, the product, price, promotion, place are analyzed. The strength and competition of the clothing shop are also researched.
2.0 Products and Services
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